FAKULTAS EKONOMIKA & BISNIS
UNIVERSITAS KRISTEN SATYA WACANA


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email: feb@uksw.edu

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PAGE  |  Jony Oktavian Haryanto (SE,MM,DR)

Profil


    Jony Oktavian Haryanto (SE,MM,DR) [IAN]


  • Email : jony.oktavian@staff.uksw.edu / jonyharyanto @yahoo.com

  • Bidang Minat :
    Marketing Management, Brand Management, Consumer Behavior and Marketing to Kids.






Nama                      : Jony Oktavian Haryanto (SE,MM,DR)

Inisial                      : IAN

Email                       : jony.oktavian@staff.uksw.edujonyharyanto @yahoo.com

Ruang Kerja        : Gedung FEB   120

Bidang Minat   :  Marketing Management, Brand Management, Consumer Behavior and Marketing
to Kids.

 

 

Pendidikan Formal:

 

  • The Graduate School of Management , University of Indonesia – Jakarta (August 2005 to September 2008), Degree    : Ph.D.
  • Harvest International Theological School – Semarang (April 2003 to July 2004), Degree : Master of Arts in Leadership
  • Gadjah Mada University – Yogyakarta, International Class ,(July 2001 to October 2002), Degree: Master in Management
  • Satya Wacana Christian University – Salatiga (August 1996 to September 2000),            Degree: Bachelor of Economics

 

Publikasi Jurnal/Artikel:

 

  • Yunita, A. and Haryanto, Jony O. 2012. “Pengaruh Word of Mouth, Iklan dan Atribut Produk Terhadap Keputusan Pembelian dan Loyalitas Konsumen”. Jurnal Manajemen Teknologi, Vol. 11, 1, 75-95.
  • Sonny Kurniawan and Haryanto, Jony O. 2011. “Kids as Future Market: The Role of Autobiographical Memory in Building Brand Loyalty.” Journal of Arts, Science and Commerce. Vol. II, No. 4 (October).
  • Grace Christianti Wibowo and Haryanto, Jony O. 2011. “Analisis Pengaruh Positioning, Brand Personality Fit, dan Self Concept Dalam Membangun Intensi Membeli Sepeda Motor Honda Beat.” Jurnal Manajemen. Vol. XV/02 (June).
  • Cherish Anggie and Haryanto, Jony O. 2011. “Analysis of Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention.” Gadjah Mada International Journal of Business. Vol. XIII No 1 (January-April)
  • Sari, Novita and Haryanto, Jony  O. 2011. “Pengaruh Batasan Waktu, Promosi, dan Diskon Harga Terhadap Intensi Pembelian dan Pembelian Impulsif.” Jurnal Megadigma, Vol. 4, No. 3 (September).
  • Widyasari and Haryanto, Jony O. 2010. “Analysis Effect of Environment Attitude, Health Consciousness and Knowledge In Developing Product Perception And Intention To Buy (A Study on Organic Food). ASEAN Marketing Journal, Vol. 2 No. 1.
  • Andriyanto, Richard Darmawan and Haryanto, Jony O. 2010. “Analisis Pengaruh Internet Marketing Terhadap Pembentukan Word of Mouth dan Brand Awareness Untuk Memunculkan Intention to Buy.” Indonesian Journal for the Science of Management. Vol. 9, No. 1.
  • Wiharto, Bambang and Haryanto, Jony O. 2010. “Role of Customer Relationship Marketing in Creating Brand Trust and Store Loyalty.” Jurnal Megadigma. Vol. 3, No. 3 (September).
  • Setyawardhani., Novi and Haryanto, Jony O. 2010. “Analisa Pengaruh Retailing Mix Terhadap Intensi Pembelian Baju Batik.” Jurnal Manajemen, Tahun XIV/03/Oktober.
  • Haryanto, J.O. and Ratih Sulistyorini. 2010. “Analisa Pengaruh Iklan, Model Iklan, dan Cerita Iklan Terhadap Persepsi Pelanggan.” Jurnal Manajemen, Tahun XIV/01 (February).
  • Haryanto, J.O. 2009. “The Influence of Promotion in Constructing Country’s Perception, Autobiographical Memory, Emotional Bonding, and Visiting Intention.” The South East Asian Journal of Management. Vol. 3, No. 2. (October).
  • Haryanto, J.O. 2009. “The Role of Intention to Consume in Creating Autobiographical Memory.” Gadjah Mada International Journal of Business. Vol. 10, No. 3. (Sept-Dec).
  • Haryanto, J.O. and Jeane Polluan. 2009. “Inovasi Produk dan Ekspektasi Inovasi Terhadap Keputusan Pembelian Konsumen.” Jurnal Manajemen dan Bisnis Berkala Ilmiah. Vol. 8, No. 2 (September).
  • Haryanto, J.O. and Ollivia. 2009. “Faktor-faktor yang Mempengaruhi Intensi Pasien Indonesia Berobat di Singapura.” Jurnal Dinamika Sosial Ekonomi, Kopertis Wilayah VI Jawa Tengah. Vol. 5 (May).
  • ____________ 2009. “Distinctive Strategy in Building Store Loyalty, Customer Satisfaction and Customer Retention: An Analyze of Customer Relationship Marketing Implementation’. The Ary Suta Center Series on Strategic Management, Vol. 6, (October).
  • ____________ 2009. “Peran Praktisi Dalam Pengembangan Teori dan Proses Pembelajaran Untuk Sekolah Bisnis (Disiplin Pemasaran)”. Journal of Business Administration, Vol. 5, No. 1 (March).
  • Haryanto, J.O. and Wiharto, Bambang. 2009. “Determinants of the Children Intention to Consume Fast Food Products.” Makara: Social Humaniora Vol. 13, No. 1 (July).
  • Haryanto, J.O. 2009. “Role of Promotion in Creating Influence Power, Impulsive Buying, and Autobiographical Memory.” Journal of Management.. Vol.  13, No. 2 (June).
  • Simamora, B., Sari.. H., and Haryanto, J.O. 2008. “The Influence of Product and Non Product Dimension and Country of Origin.” Indonesian Journal for the Science of Management. Vol. VII No. 2.
  • Kasali, R. and Haryanto, J.O. 2008. “Role of Product Characteristics, Reference Group, Retail Environment and Promotion in Creating Autobiographical Memory.” International Journal of Population. Vol. 14 No. 1.
  • Haryanto, J.O. and Gunawan, M.L. 2008. “Penerapan Pemasaran Relasional di PT Pura Dekorindo dan Evaluasinya Berdasarkan Balanced Scorecard.” Jurnal Ekonomi dan Bisnis, VOl. XIV No. 2 (September).
  • Haryanto, J.O. 2008. “Membangun Merek yang Sukses di Internet”. Journal of Management. Vol. XII/03/October.
  • _____________ 2007. “Pemasaran Relasional untuk Usaha Mikro, kecil dan Menengah”. Journal of Management. Jakarta : Taruma Nagara University.
  • _____________ 2007. ”Model Baru Dalam Migrasi Pelanggan.” Journal of Economics and Business. Vol. XIII No. 1. Salatiga: Satya Wacana Christian University.
  • _____________  2006. “Disiplin Pemasaran: Suatu Telaah dari Filsafat Ilmu.” Journal of Atma Jaya, Vol. XXI No. 2,  pp. 131-150. Jakarta : Atma Jaya  Chatolic University.
  • Haryanto, J.O., and Hadinoto, A.  2006. “Hubungan Antara Persepsi Konsumen Terhadap Endorser dan Brand Equity.” Journal of Management. Vol.. X No. 01.
  • Haryanto, Jony, O. and Matrutty, E.S. 2004. “Segmentasi Pasar Produk LA Lights.” Journal of Management. Vol. VIII. pp. 50-67.
  • Haryanto, J.O. and Sumardy. 2004.  “Trying to consume : A Case of Pepsodent toothpaste.” Journal of economics and business. Vol. X No. 1. pp. 39-51.
  • Haryanto, J.O. 2003. “Designing Balanced Scorecard for The Faculty of Economics of Satya Wacana Christian University.Journal of Widya Management and Accounting. Vol. 3 No. 2.
  • Matrutty, E.S. and Haryanto, J.O. 2003. “Brand Equity Cermin Sukses Membangun Merek”. Journal of Atma Jaya. Vol. XVIII No. 3.

 

 

Publikasi  Buku:

  • Haryanto. Jony Oktavian. 2011. “New Perspective of Contemporary Marketing.” Athens: Athens Institute for Education and Research.
  • Haryanto, J.O. and Diana Fajarwati. 2011. “How to Market Kid’s Product.” Jakarta: Penerbit Salemba Empat.
  • Haryanto, J.O. 2009. “Bunga Rampai Perilaku Konsumen: Kumpulan Hasil Penelitian.” Salatiga: Satya Wacana Christian University Press.
  • ____________ 2009. “Balanced Scorecard: Desain Penerapan Pada Organisasi Laba dan Nirlaba.” Salatiga: Satya Wacana Christian University Press.
  • ____________ 2009. “The Analysis of Intention to Consume Again in Creating Influence Power, Impulsive Buying and Autobiographical Memory.” Salatiga: Satya Wacana Christian University Press.
  • ____________ 2004. “Desain Penelitian Lingkungan Bisnis.” Salatiga  : Satya Wacana Christian University Press.
  • ____________ 2004. “Balanced Scorecard: Performance Measurement and Implementation.” Salatiga : Satya Wacana Christian University Press.
  • ____________ 2004. “Kepemimpinan yang Melayani (Tinjauan Teoritis dan Contoh Penerapan).” Salatiga : Satya Wacana Christian University Press.
  • ____________ 2004. “Penerapan Servant leadership di Fakultas Ekonomi Universitas Kristen Satya Wacana.”  Salatiga: Satya Wacana Christian University Press.
  • ____________ 2003. “Balanced Scorecard Sebagai Alat Analisis Dalam Relationship Marketing.”  Salatiga : Satya Wacana Christian University Press.
  • Supramono and Haryanto, J.O. 2003.  “Desain Proposal Penelitian Studi Pemasaran.”  Yogyakarta: Andi Offset Publisher.
  • Haryanto, J.O., Purwanti, Y., Widayanti, R., Adikusumo, S., and Rahardjo, L., 2003. “Pengantar Manajemen Pemasaran.” Salatiga : Satya Wacana Christian University Press.

 

Pengalaman

 

  • Lecturer in the Faculty of Economics and Business  Satya Wacana Christian University, Salatiga-Indonesia, from 2003 to the present time
  • Associate lecturer for MBA program at University of Indonesia, from 2008 to the present time
  • Associate lecturer for MBA program at Binus University, from 2008 to the present time
  • Associate lecturer for MBA program at Pelita Harapan University, from 2009 to the present time
  • Visiting researcher. Business School. University of Glasgow. From August 2011 to November 2011
  • Lead consultant at PT Riset Prima Indonesia, from January  2007 to January 2012. There are some projects which I handled for research and consultation, they are:
    • Holcim Indonesia, Ltd.
    • Geocycle Indonesia, Ltd.
    • Karya Hidup Sentosa, Ltd.
    • BAT, Ltd.
    • Pesona Aura Biru, Ltd.
    • Kubota Indonesia, Ltd.
    • Ministry of Industry and Trading Republic of Indonesia

 




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