Yenny Purwati, S.E., MBA., Ph.D

Yenny Purwati, S.E., MBA., Ph.D

Assistant Professor

Department of Management

yenny.purwati@uksw.edu

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    Personal Profile

Research Interest
• Social marketing
• Youth consumer behavior
• Service research
Academic Qualification
2020 Doctor of Philosophy (Ph.D). RMIT University Melbourne
2009 Magister Manajemen (M.M.). Fakultas Ekonomika dan Bisnis, Universitas Gadjah Mada
2002 Sarjana Ekonomi (S.E). Program Studi Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Kristen Satya Wacana



  Summary

Journal Articles

2012 Anggi Surya Saputra, Yenny Purwati. Pengaruh Isi Pesan, Sumber Pesan, Dan Insentif Pada Sikap Konsumen Terhadap Sms Advertising. Conference In Business, Accounting, And Management (CBAM), Vol 1, No 4 (2012)

Conference Publications

Book Chapters

Rekognisi Bidang Praktik dan Profesional

• Sertifikasi Kompetensi bidang Perdagangan, kualifikasi Pemasaran Digital
• Asesor BKD


Rekognisi Bidang Penelitian

• Reviewer Jurnal Ekonomi dan Bisnis FEB UKSW